Most small businesses and an increasing number of individuals now have a website. In my opinion there is an element of 'following the herd' in this - my competitors have one, so must I. Websites can be an extremely valuable tools for marketing, advertising, sales and potentially customer service, however they can also be an expensive waste of resources which deliver little. In reality a basic website can be created for very little cost, so there are few organisations who won't gain some benef...
Continue reading ...